We have a company that build our CMS web pages as part of the database/catalog they are building for our online parts catalog. They have built in a form that pops up whenever someone downloads any documents from our site and then it goes directly to the download. They originally built/used an API that would have put that lead info into SFDC. However, we switched to Sugar and didn't use that.
Neither I nor anyone at my company speaks "web design/html" and I need the company to link our existing form to Marketo so that the lead info can go directly to Marketo and we cab use the tracking function of the Munckin code.
1) Do I just need to send them the SOAP API document to achieve this?
2) Do I have to change the existing form to a Marketo form?
3) Is there something more that I need to know to instruct them how to accomplish this?