Part of our BI team is interested in implementing ZeroBounce, which leverages a webhook in Marketo. Typically I'm cagey of using these on large volume campaigns; has anyone had experience with the tool and the integration?
What's "large volume", though?
Even if a webhook service runs at wire speed, due to speed-of-light limitations, you can't call a webhook more than 100,000 times per day, *every single day*, without falling behind. For 50K calls/day or less, you have nothing to worry about.
An initial email validation run typically shouldn't be done via webhook -- ongoing triggered validation, though, certainly can and should.
Its safe to say that we may hit that ceiling from time to time; especially with the project that the team is suggesting. Thanks!