Excluding page views from email click-throughs

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Anonymous
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Excluding page views from email click-throughs

Hello,

I'd like to set up alerts to go to our Biz Dev reps whenever someone views a certain number of pages on our website, EXCLUDING those that result from our email campaigns.

In order to track our Channels & Lead Sources I append all of the links within emails with "?channel=Email&source=Email".   Will specifying that the webpage "not contains" = "Email" accomplish this?  Or is the appendage not considered part of the url? 

Any other thoughts on how to accomplish this?

Thanks!

5 REPLIES 5
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Level 10 - Community Moderator

Re: Excluding page views from email click-throughs

The "appendage" is called the query string.

It is not, within Marketo's terminology, considered part of the web page itself -- which is misleading, since in technical terms it absolutely is part of the URL -- but it is an available constraint for Visits Web Page triggers. Click the Add Constraint link.

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Re: Excluding page views from email click-throughs

You could structure your smart campaign with a trigger of visits webpage containing ___ with a minimum number of times constraint, then add a filter for "not clicked link in email", email is "any" in past 1 hour. You would definitely want to test it, but it should filter out anyone who clicked an email to get to the webpage.

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Level 10 - Community Moderator

Re: Excluding page views from email click-throughs

Why do that given that the links are explicitly UTM-tagged?

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Re: Excluding page views from email click-throughs

She said she wanted to alert BDRs for when people visit a certain number of pages on the website. If they visit other pages, the UTM parameters won't be on the other pages.

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Level 10 - Community Moderator

Re: Excluding page views from email click-throughs

Sort of... but session-wide conversion tracking needs to be more precise than last hour. Someone might've opened a session in the morning and all their web page visits, until something else initializes a new tracking session, should be attributed to the email click.