I'd like to set up alerts to go to our Biz Dev reps whenever someone views a certain number of pages on our website, EXCLUDING those that result from our email campaigns.
In order to track our Channels & Lead Sources I append all of the links within emails with "?channel=Email&source=Email". Will specifying that the webpage "not contains" = "Email" accomplish this? Or is the appendage not considered part of the url?
Any other thoughts on how to accomplish this?
The "appendage" is called the query string.
It is not, within Marketo's terminology, considered part of the web page itself -- which is misleading, since in technical terms it absolutely is part of the URL -- but it is an available constraint for Visits Web Page triggers. Click the Add Constraint link.
You could structure your smart campaign with a trigger of visits webpage containing ___ with a minimum number of times constraint, then add a filter for "not clicked link in email", email is "any" in past 1 hour. You would definitely want to test it, but it should filter out anyone who clicked an email to get to the webpage.
She said she wanted to alert BDRs for when people visit a certain number of pages on the website. If they visit other pages, the UTM parameters won't be on the other pages.
Sort of... but session-wide conversion tracking needs to be more precise than last hour. Someone might've opened a session in the morning and all their web page visits, until something else initializes a new tracking session, should be attributed to the email click.