Examples Lead Scoring

[Anonymous]

Hi,

Do you have any example of lead scoring based on behavior ?

Thanks,

Irene

[Kim_Allen]

Hi Irene,

I'd recommend meeting with your sales team and discussing with them what leads they find the most valuable. Is it leads that have been exposed to a certain page or asset on the website? Or leads that have come to an event or watched a webinar? It always helps me to map it out (score-wise) before actually making campaigns in Marketo. This way you can see how scores would interact.

Usually I see higher scoring for events, webinars, and contact us forms. But this really does differ by company and your instance.

Kim

[Anonymous]

Marketo's Program Library has example scoring programs you can import to your instance to get you started.