Like many companies, we sell direct to businesses, as well as distributors (who then sell our stuff direct to businesses). Often the distribution companies hold events or attend tradeshows where our products are showcased. My question is understanding how to handle the list of attendees the distributors send to us after the event or tradeshow.
I have all sorts of ideas running through my head like Should we even upload these people and should we even score these people since it was technically not our event? Many of them are potentially already Leads or Contacts in our CRM, people in Marketo, or brand-new to us altogether.
So to break it down, really, here are my questions:
I appreciate the guidance on this -- thanks in Advance. If you have any ideas please feel free to let me know.
It all depends on if/how you want to report on this. A couple questions to consider: