Engagement program - change subject line within stream

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Engagement program - change subject line within stream

Hi braintrust! 

I'm trying to figure out how to implement this (and could not figure out how to put it in the title). 

Basically, here's the layout I want: 

Stream 1 - Email 1 - Subject line 1

  • If opened- move to Stream 1 - Email 2
  • If unopened - stay on email 1, try subject line 2

I just can't think of how to implement this without having a ton of streams. 

Thanks! 

Brett

3 REPLIES 3
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Champion Moderator

Re: Engagement program - change subject line within stream

Hi Brett,

One way to manage this is within a Default Program that is local to the Engagement program.

Your Default Program would house your two emails, and could have either a single or multiple Smart Campaigns to manage the send of Email 1 - Subject Line B.

e.g.

> Engagement Program

     > Default Program

          > Email 1 - Subject Line A

          > Email 1 - Subject Line B

          > Smart Campaign 1 - Send Email 1 - Subject Line A

Once you've got that set up, simply drag the Default Program into your stream and select the Smart Campaign to trigger Email 1 - Subject Line A send and you should be fine. 

Just make sure that the Smart Campaign 1 - Send Email 1 - Subject Line A is making people members of the Default Program - this is how Marketo knows a person has been sent the email and it will prevent it from being sent a second time.

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Re: Engagement program - change subject line within stream

Thanks for this. It's definitely helping. 

Another question - If opened, how would I ensure the move to email 2 in the stream and not Email 1 subject line 2?

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Champion Moderator

Re: Engagement program - change subject line within stream

Using the Send Email flow step, make sure you add in a choice and use the Not Opened Email variable.

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