Engagement program - can members be enrolled further down the stream?

Level 2

Engagement program - can members be enrolled further down the stream?

We're trying to build out some nurture programs with an outline such as this:

  1. Blog
  2. eBook
  3. Case Study
  4. Demo Request

If we were to structure this within one stream, is it possible to enrol someone into the stream starting at '2. eBook'? Our desired outcome is that we have the option to insert people at various points throughout the stream and have them move linearly down (so in this case, they would start at 2, go to 3 and then 4). Is this achievable in one stream? Or would it require breaking up these items into multiple streams? After scouring the discussions and Marketo documents, my understanding is that if we used one stream to house it all, enrolled members can only start at '1. Blog'. 

Thanks in advance!

2 REPLIES 2
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Re: Engagement program - can members be enrolled further down the stream?

Milly,

Streams, by design, will deliver emails in a top-to-bottom order. Meaning that the topmost email will always be sent first. If you would like to, in some cases, have the second email go out first, then I would suggest breaking these emails into separate streams.

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Level 2

Re: Engagement program - can members be enrolled further down the stream?

That's what I suspected - thank you for the clarification Devraj Grewal‌!