Engagement Program Question

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Engagement Program Question

Hi Nation,

I have a question regarding setting up an engagement program.

In 2019 we will be launching our first real ongoing nurture programs broken out by general content and then product specific focused. Now my question is around having one engagement program with all the streams or separate engagement programs with one stream. The flow of people will be once they complete the content in the product specific stream, they would move to the general content stream. We definitely want some flexibility between the streams so wondering what's the ideal method?

Thanks in advance for your suggestions.

7 REPLIES 7
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Re: Engagement Program Question

What do you mean by wanting flexibility between the streams? Will users be able to move back and fourth between general content and product specific? If so, then I'd recommend using one engagement program with multiple streams. Remember you can only be in one stream in one engagement program but you can be a member of multiple engagement programs.

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Re: Engagement Program Question

Thanks Victoria!

So for the product series streams I believe we would want them to be in one

or shifting from one or the other. But the general content stream we would

want them in both the general stream and a product stream since the content

is complementary.

On Tue, Jan 8, 2019 at 2:48 PM Victoria Chu <marketingnation@marketo.com>

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Re: Engagement Program Question

Got it! In that case I think you should have one engagement program for the product series streams and a separate engagement program for general content stream. Just be careful of your stream transitions and cast times so you don't overwhelm the user.

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Re: Engagement Program Question

Ok great. And do you nest the campaign to add people into the engagement

program under each program that will go into the stream or do we have

separate smart campaigns with entry, change, and exit flows for the entire

engagement program covering all streams.

On Tue, Jan 8, 2019 at 4:12 PM Victoria Chu <marketingnation@marketo.com>

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Re: Engagement Program Question

What do you mean by under each program that will go into the stream?

Any engagement program specific actions such as add to program, stream transitions...etc. I'd create a folder under the engagement program so you can keep everything centralized and easy to update/diagnose.

Hope this helps! Good luck.

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Re: Engagement Program Question

I guess meaning when I create the streams there has to be separate smart

campaigns created to add people into streams. One being a trigger and

another a back fill on the onset to add people as members.

Cause I know each program has Smart List to assign your send list, but

there has to be separate Campaigns adding people as Members? Hopefully this

is making sense.

On Fri, Jan 11, 2019 at 11:58 AM Victoria Chu <marketingnation@marketo.com>

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Re: Engagement Program Question

Yes, create a separate recurring batch campaign to add people to the stream(s), separate from the smart list to your email send campaign.