I am trying to build a few nurture campaigns that will flow from one to another plus have wait steps within the nurture as the flow is timed to when they entered not just a standard day. The standard way of setting Engagement Nurtures within Stream Cadence only allows me to send on specific days, which is why I want to use programs to manage my leads. My main questions are:
Almost all these nurtures have conditional logic and are timed to the entry points and not a specific day. I want to use programs but am unsure the best practices to set this up, and in a brand new instance I am trying to be OCD protective over it. Advice, suggestions, insight greatly appreciated.