Email domain change - Deliverability Issues?

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Email domain change - Deliverability Issues?

If a company sent there emails from one domain; then chose to switch it to another domain would that now affect the successful delivery of emails from the company? Will there be deliverability issues?

How do I not have deliverability issues with the change?

2 REPLIES 2
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Re: Email domain change - Deliverability Issues?

The question is overbroad, so not possible to give a single answer.

 

If you set up DKIM properly (and SPF, only if you're using a branded sender domain) and are sending from the same, i.e. already-warmed, server IP, then a low-volume send after an overnight switch might be fine.  But you should not start blasting overnight, start with your most engaged recipients as with a typical warming approach.  And I'd advise making the domain switch itself clear in the Subject: line, even a loyal reader will be put off by a seemingly unsolicited email that doesn't explain that there was a rebrand.

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Re: Email domain change - Deliverability Issues?

There would not be issue but you need to work on IP warming first with most engaged customers and further you can go ahead with blasts.