SOLVED

Email dashboard - clicks

Go to solution
Highlighted
Anonymous
Not applicable

Email dashboard - clicks

Hi all - when looking at the dashboard of a single email send, in terms of the clicks report, can someone please explain to me what the difference is between the green marker and the grey marker?

Thanks,

Rebecca

pastedImage_0.png

Tags (2)
1 ACCEPTED SOLUTION

Accepted Solutions
Level 10 - Champion Alumni

Re: Email dashboard - clicks

My bad - I didn't realize you had a separate CTO chart.  Apparently, when the result is so small, Marketo will zoom in to provide the result to scale.  So in your case, the 4.5% is meaningless - it's still a 2.2% click-thru rate.

pastedImage_0.png

View solution in original post

7 REPLIES 7
Highlighted
Level 10 - Champion Alumni

Re: Email dashboard - clicks

Hi Rebecca - to ensure maximum visibility for your product questions, be sure to post in the Products space (** PLEASE READ BEFORE POSTING YOUR MARKETO PRODUCT QUESTIONS HERE ** ).

The larger grey bar - combined with the green bar - represents "clicks-to-open", while the green bar are overall clicks (not just against those that opened the email).

Highlighted
Anonymous
Not applicable

Re: Email dashboard - clicks

Thanks Dan, I'll post in the correct spot next time. Is there a reason why Click to Open is given as a separate record and shows different results?

Highlighted
Level 10 - Champion Alumni

Re: Email dashboard - clicks

What do you mean by a "separate record"?

Highlighted
Anonymous
Not applicable

Re: Email dashboard - clicks

For example, click to open stats are recorded next to clicks, listing 7.3% CTOR, as opposed to the 5.3% grey statistic.

pastedImage_0.png

Level 10 - Champion Alumni

Re: Email dashboard - clicks

My bad - I didn't realize you had a separate CTO chart.  Apparently, when the result is so small, Marketo will zoom in to provide the result to scale.  So in your case, the 4.5% is meaningless - it's still a 2.2% click-thru rate.

pastedImage_0.png

View solution in original post

Highlighted
Anonymous
Not applicable

Re: Email dashboard - clicks

Brilliant, thanks for confirming that!

Highlighted

Re: Email dashboard - clicks

Hi Rebecca,

Pls move the email to "products" for future reference. And mark Dan's answer as correct, also for future ref, but also so that he gets the points

-Greg