Email Program without it going to MQL

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Level 5

Email Program without it going to MQL

We set up a Support email, and sent it off. Now whenever someone clicks the email they are coming through as MQL's which they should not be since it is a Support email. Is there a way to turn this off, or make Support emails not scoring? They are fast tracking if they click and it sets the score to qualify.

8 REPLIES 8
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Level 10 - Champion Alumni

Re: Email Program without it going to MQL

you can stop scoring links with those URLs

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Re: Email Program without it going to MQL

Hi Tara, to remove this specific email (or maybe all like it, depending on how you format things) you could also go to your scoring campaign and add a filter to the smart list of Not clicked link in email, email STARTS WITH [support], in the past day.

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Level 5

Re: Email Program without it going to MQL

Thank you, I ended up finding the same solution mentioned above and it worked!

Appreciate all the help as always

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Anonymous
Not applicable

Re: Email Program without it going to MQL

I was asked if I could set up a channel of support emails that are excluded from scoring and other processes. Can I exclude channel type from a scoring program?

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Re: Email Program without it going to MQL

Christina,

Channel or tag are not fields you can search and bring into a smart list or a smart list within a smart campaign.

But what you can do is use the "Member of Program" filter in the smart list of the scoring smart campaign. Choose "Member of Program: false" and then list the programs that are using that specific channel or tag you do not want to score for.

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Anonymous
Not applicable

Re: Email Program without it going to MQL

Hmm but I can't make this scalable - I can't name all of my non-scoring programs "ABC YYYY-DD Description" and then say "Member of Program False, Program starts with ABC" because starts with does not exist. So do you update scoring every time you create a non-scored program?

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Re: Email Program without it going to MQL

In that case, I would just search for those programs and manually select them from the picklist instead of overhauling your naming conventions.

Another option is to go within the scoring campaigns for email activity (ex. opened email & clicked link in email) and exclude the names of the support emails from the trigger.

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Level 8

Re: Email Program without it going to MQL

Utilize a structures program naming convention and then exclude that from your scoring.  For example, we use following:

2 character channel code

2 digit year

2 digit month

3 character business unit

3 character product family

Multi Character program name.

Example for an email going out this month:

EM-16-06-HIT-CPN-NewFeatures

When all of your programs are named consistently you can put in global rules. For example, let's say you want to exclude all EMAIL channels from scoring - put in "AND NOT STARTS WITH EM" or you may use OP for operational. Choice is yours.