Email Performance Report - Group by Segmentation

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Email Performance Report - Group by Segmentation

I feel like i know the answer to this, but is there a way to pull an email performance report that is grouped by segmentation, with the level above that being by email?

So for example, if I want to run an email performance report for all of the emails that were sent out over the past week, it looks like this, grouping all of the emails together rather than breaking it down individually:

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What I would rather be seeing is something that looks more like:

  • Email A - Sent June 18 - Total Metrics ( X Delivered | X Opened | X Clicked )
    • Segment 1 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 2 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 3 (X-n Delivered | X-n Opened | X-n Clicked)
    • ...
  • Email B - Sent June 19- Total Metrics ( X Delivered | X Opened | X Clicked )
    • Segment 1 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 2 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 3 (X-n Delivered | X-n Opened | X-n Clicked)
    • ...
  • Email C - Sent June 19- Total Metrics ( X Delivered | X Opened | X Clicked )
    • Segment 1 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 2 (X-n Delivered | X-n Opened | X-n Clicked)
    • Segment 3 (X-n Delivered | X-n Opened | X-n Clicked)
    • ...

Or would I have to be running a report for each individual email?

2 REPLIES 2
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Champion Moderator

Re: Email Performance Report - Group by Segmentation

Hi there Angus,

I don't believe there is a way we can create a single report that shows every email split by a particular segmentation. We can, however, create multiple reports either for every email or by segment. 

View as single Email:

  1. Create an email performance report
  2. On the Setup tab, drag "Group by Segmentation" down to the stage, selecting the segmentation you want to focus on.
  3. Select a single email under Setup

View as single Segment:

  1. Create an email performance report
  2. Under Smart List drag the relevant segment filter down to the stage and update accordingly

Re: Email Performance Report - Group by Segmentation

Well that's a bummer. Is there maybe any way to game this? This just doesn't seem scalable and seems like a standard thing particularly email marketers would want - if we have a Program that sent out 8 emails, I don't want to pull 8 individual reports (or 1 report per segments, we happen to have over 20) to analyze performance across the different segments