Email Performance Benchmarks

Jamie_Hunter
Level 2

Email Performance Benchmarks

Hi all,

Does anyone know if Marketo has released new email performance benchmarks since 2013? The latest industry benchmarks I have on email performance is from a report from 2013 (https://www.marketo.com/webinars/email-marketing-benchmark-results/) and I'm hoping to find more current data. I thought they were going to release new benchmarks in 2017.

Thanks!

Jamie

4 REPLIES 4
Anonymous
Not applicable

Re: Email Performance Benchmarks

Hi Jamie,

I don't think they've launched it yet, however, they launched a similar type of report in 2017. It's more about MAP benchmarks but may be its useful as well for you: 2017 Marketing Benchmark Report: North America

Hope this helps you!

Josh_Hill13
Level 10 - Champion Alumni

Re: Email Performance Benchmarks

If you do a search, several ESPs and ReturnPath also release data from their surveys and data sets. Haven't seen a Marketo Benchmark in awhile.

Anonymous
Not applicable
Jasmine_Kyles
Level 3

Re: Email Performance Benchmarks

Hi Jamie, the Litmus blog and Litmus Labs also have pretty great resources.