Email Insights Showing 0 Recipients, but Engagement Metrics exist

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Email Insights Showing 0 Recipients, but Engagement Metrics exist

What does it mean when my email insights for a program show 0 recipients? But then the engagement metrics are showing clicks/opens/etc.

Thank you

4 REPLIES 4
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Level 10 - Champion Alumni

Re: Email Insights Showing 0 Recipients, but Engagement Metrics exist

Do you mean Email Insights the reporting tool?

Email Insights has an overnight update. So you may see 0 there. An EP report will be more accurate for a single campaign.

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Re: Email Insights Showing 0 Recipients, but Engagement Metrics exist

Yes the Email Insights in reporting tool.

I was reviewing a campaign that deployed last month. And the recipient data is 0 but I know there were recipients. So I'm not sure if I should trust any of the values I see in Email Insights. Not sure how reliable the data is.

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Marketo Employee

Re: Email Insights Showing 0 Recipients, but Engagement Metrics exist

Depending on how you set up the date range you could have the send/deliver date be outside the specified range and the opens/clicks be inside the specified range.  If you think there's an issue with the validity of the data you should open a Support ticket.

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Re: Email Insights Showing 0 Recipients, but Engagement Metrics exist

Thanks Steven! I had checked the date range to ensure the delivery date was actually inside the date range, so that's ruled out. But that's a very good thing to check!

I'll open a support ticket. Thanks!