Email Frequency Report

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Level 2

Email Frequency Report

We are looking to build a report that shows which lead received emails over a time period with a list of emails by date, along with their behavioral scores.

What we are hoping to see is how many emails within said time frame a lead should get in order to add to their lead score.

Any help would be greatly appreciated.

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4 REPLIES 4
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Anonymous
Not applicable

Re: Email Frequency Report

Do you have RCA?

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Anonymous
Not applicable

Re: Email Frequency Report

Yeah I think RCA would get you the closest to What you want.

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Level 10 - Champion Alumni

Re: Email Frequency Report

RCA could help, if you used Program Statuses consistently. it will be hard to get a "# of touches to X" depending on how you ask the question.

Perhaps # of emails sent and clicks would help. You could run through a laborious smart list using Was Sent Email + other criteria to estimate this.

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Re: Email Frequency Report

Bruce Bailey

We have been able to build email analytics like this using Marketo API and Tableau. Let me know if you would like to see a demo. If you are not having Revenue Explorer, we should be able to create these for you outside Marketo.