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Email Delivered and Email Bounced for same Email

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Email Delivered and Email Bounced for same Email

Hi ,

I was checking the lead activity log and found the below activities:

Jun 7th: Email Bounced

Jun 7th: Delivered Email

Jun 7th : Send Email

How Marketo is receiving both Delivered and Bounced token together at same time for same asset?

Thanks

Harish Gupta
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Marketo Employee

Re: Email Delivered and Email Bounced for same Email

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

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Level 10 - Community Moderator

Re: Email Delivered and Email Bounced for same Email

Delivery means the initial SMTP connection to the recipient's MX was successful.

A bounce can occur at a second hop ("out-of-band") between the MX and subsequent servers. This is generally due to poor configuration of the recipient's infrastructure, but it does happen.

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Re: Email Delivered and Email Bounced for same Email

Hi Sanford Whiteman,

Thanks for the reply. So shall I consider the lead email id as valid?

Thanks

Harish Gupta
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Marketo Employee

Re: Email Delivered and Email Bounced for same Email

You should go by the disposition of the bounce.  In Marketo reporting that is considered to be a bounce at the end of the day, not a delivery.

View solution in original post

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Anonymous
Not applicable

Re: Email Delivered and Email Bounced for same Email

So why doesn't Marketo mark the email as Bounced = True?