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Dynamically created QR Codes with Marketo tracking

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Dynamically created QR Codes with Marketo tracking

We are having issues with accessing links directly through some CTA’s in emails from direct Marketo links. This is mainly due to restrictions imposed on some of the companies that we work with. It makes it incredibly hard when trying to provide long form content such as PDF or information hosted on webpages.

I was trying to use QR codes as a way of navigating around this the idea is that the long form content will be accessible via their mobile device should they wish to consume it, but having a generic QR code will lose end to end trackability per individual within Marketo.

Is there a way to have the Marketo user enter the URL that is required for the person to land on but have Marketo dynamically create personalized QR codes with the personalized Marketo tracking link for each individual recipient to maintain this tracking, even when the QR code is scanned from an independent device?

Would this be feasible or does anyone else do anything similar?

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Re: Dynamically created QR Codes with Marketo tracking

You can create a personalized QR code in Velocity. QR codes merely encode a URL internally. So as long as that URL is generated with the mkt_tok attached in advance, the QR code itself will be personalized.

Alternately, you can use a webhook to fetch a unique QR code and use another personalization mechanism, like a Munchkin associator token, to accomplish the same as the mkt_tok.

It's an intriguing idea to use QR codes to get around strict blocks on all hyperlinks. A bit deceptive perhaps ... but if the end users want the content, sounds legit to me.

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Re: Dynamically created QR Codes with Marketo tracking

You can create a personalized QR code in Velocity. QR codes merely encode a URL internally. So as long as that URL is generated with the mkt_tok attached in advance, the QR code itself will be personalized.

Alternately, you can use a webhook to fetch a unique QR code and use another personalization mechanism, like a Munchkin associator token, to accomplish the same as the mkt_tok.

It's an intriguing idea to use QR codes to get around strict blocks on all hyperlinks. A bit deceptive perhaps ... but if the end users want the content, sounds legit to me.

View solution in original post

Level 7

Re: Dynamically created QR Codes with Marketo tracking

Sanford Whiteman Please do share how one would generate a QR code in velocity on the fly

Regarding your question John, we use a php QR code generation service for events. We have an img tag with src to something like https://domain.com/qr.php?id={{lead.Id}}&pid={{program.Id}} and it's set up to provide a png QR code of the query string

Applying the same method, in your emails you could have an <img src="https://domain.com/qr.php?link=https://content.link/piece-of-content?mkt_tok=##MKT_TOK##" /> where it's set up to provide a png QR code of the 'link' parameter's value

Re: Dynamically created QR Codes with Marketo tracking

I'll get around to it eventually, many posts in the way.

Level 2

Re: Dynamically created QR Codes with Marketo tracking

Thankyou Sanford Whiteman‌ and Jay Jiang‌. Very helpful!

Re: Dynamically created QR Codes with Marketo tracking

Following as this can be very helpful!