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Dynamic Bar Code Per Open Email

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Anonymous
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Dynamic Bar Code Per Open Email

I have over 100 bar codes provided by a customer. They've asked we send each person who attended an event an email with a different bar code. I have each bar code loaded in a folder in the design studio. Is there a simple way to trigger a new bar code to each person who opens an email?

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Level 10 - Community Moderator

Re: Dynamic Bar Code Per Open Email

You don't want a Custom Object and you should delete that object pronto.

Tom, Nicho, et al. are talking about a custom Person/Lead String field. Not a CO, that's way beyond this task.

In fairness, though, part of the exchange above is off-topic and understandably confused you.

After you create a String field (in Admin » Field Management) it's available as {{lead.Whatever Field Name}} in emails.

You would set that {{lead.Whatever Field Name}} as the src of an <img> tag. Not the href of an <a> tag -- that would make it the destination of a link click, when what you want is to pull the image into the email.

It's true that if you include the protocol inside a token value (as opposed to outside) and then use the token as an href, the link won't be tracked. But that's different matter, really.

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Level 10 - Community Moderator

Re: Dynamic Bar Code Per Open Email

You could only send them a unique asset from the "stack" if you also used a webhook to keep a counter. Otherwise the system wouldn't know to give the 3rd lead image #3, etc.

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Level 5

Re: Dynamic Bar Code Per Open Email

You could create a custom url or string field in field management.

Then populate the lead's new field with the dynamic bar code's url (taken from the bar code image itself in Design Studio) via a list import.

Then use that new lead field as a token in your email.

Tom Kerlin
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Level 10 - Community Moderator

Re: Dynamic Bar Code Per Open Email

Not if leads don't have an assigned image.

I assume these are to be given out to the first 100, not a specific 100.

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Anonymous
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Re: Dynamic Bar Code Per Open Email

I do have the list of people who need to receive and email with a bar code.

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Level 10 - Community Moderator

Re: Dynamic Bar Code Per Open Email

So do what Tom said and assign each one a URL.

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Level 5

Re: Dynamic Bar Code Per Open Email

Also please mark my answer as correct!

Tom Kerlin
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Anonymous
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Re: Dynamic Bar Code Per Open Email

I'm able to get the URL to populate in the email but I need the image associated with it to appear in the email. Do you have any suggestion?

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Anonymous
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Re: Dynamic Bar Code Per Open Email

I have a CSV with the url associated with each image in the design studio.

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Re: Dynamic Bar Code Per Open Email

that's easy. you'll add an image as you normally would, but set the url of the image to the {{lead.token}} where the URL is.

Lindsey Fox wrote:

I have a CSV with the url associated with each image in the design studio.

you'll need to upload this list into Marketo and assign the column "barcode url" to the custom field* you've created called "barcode"

*Admin -> Field Management -> New custom field (String)