Duplicate leads and cookies

Highlighted
Anonymous
Not applicable

Duplicate leads and cookies

Do duplicate lead records have the same cookie association or different? If we merge these two records, I assume the cookie from the one that had the most recent activity will override the other?

Tags (1)
3 REPLIES 3
Highlighted
Level 10 - Community Moderator

Re: Duplicate leads and cookies

Do duplicate lead records have the same cookie association or different?

Duplicate leads are only duplicates to you. Until they're merged, they operate fully independently, with different associated web session(s) and different activity logs.

If we merge these two records, I assume the cookie from the one that had the most recent activity will override the other?

Any lead can have, in practice, an unlimited number of cookies, one for each device/browser/profile they use. I've leads with 100 associated cookies. You shouldn't think in terms of a singular "cookie."

When leads are merged, their activity logs and associations are also merged.

Highlighted
Level 6 - Champion Alumni

Re: Duplicate leads and cookies

Sanford Whiteman‌ will those cookies that were associated with the 'losing' record in the merge be reassociated with the 'winning' record?

Level 10 - Community Moderator

Re: Duplicate leads and cookies

Yes, both cookies end up associated.