Drip Nurture - prevent duplicate content

Anonymous
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Drip Nurture - prevent duplicate content

I have build a nurture stream with the cadence of once a month for a low engagement stream and a cadence of once a week for a high engagement stream.

This is to give customers who are clicking emails/websites, opening emails more of what their behaviour is telling us what they like.

What I am not sure about is can you load up nurture emails in two streams that are essentially the same the cadence will be the only difference (although the high will exhaust the content faster) and is there a way to make sure the content doesn't duplicate for each member in the engagement program.

3 REPLIES 3
Level 10 - Champion Alumni

Re: Drip Nurture - prevent duplicate content

if you dont want to send the same content, use the same email in both streams. Same email means the unique ID# in the URL.

Level 7 - Champion

Re: Drip Nurture - prevent duplicate content

As long as you're using the exact same email in both streams then Marketo will only allow the lead to have that email once.

Hope this helps 🙂

Level 7 - Champion Alumni

Re: Drip Nurture - prevent duplicate content

Our nurture is set up the same way (regular stream is 1/month and engaged is every other week)
We used the same emails in both streams. As others have mentioned, it is important to use the exact same emails (not make duplicates for each stream) so Marketo knows not to resend the email. By default in engagement programs, Marketo will only send each Email ID once to each lead.

See example:

2016-07-12 15_32_32-Marketo _ NUR 2016-06 1-Privacy_Engagement-Nurture (Streams) • Marketing Activit.png