Drip Campaign - When Trial Date is Expired

Highlighted

Drip Campaign - When Trial Date is Expired

Hello!  I'm trying to create a drip campaign for contacts that have entered a trial, but their trial has ended. I want to use a variable cadence for the emails (see below).  The contacts enter our system by signing up for a trial.  This populates a "Trial end date" which is either 7 or 14 days later.  I want contacts to pull into this campaign if their trial has expired, but because there isn't a trigger event at that end date, I'm not sure how to set up a smart list.

I have been able to set up a "smart list" that pulls in contacts that have an expired date within 1 day.  But, the smart campaign does not see "Added to Smart List" as a triggered campaign.

What is the best way to see up a triggered campaign or nurture campaign? 

Email Cadence

Email 1

*Wait 1 day

Email 2

*Wait 3 days

Email 3

*Wait 3 days

Email 4

*Wait 4 days

Email 5

2 REPLIES 2
Highlighted
Level 10 - Champion Alumni

Re: Drip Campaign - When Trial Date is Expired

your smart list should drive a batch campaign that runs Daily.

I assume you can see a Trial End Date field.

Highlighted

Re: Drip Campaign - When Trial Date is Expired

Are you talking about a smart list filed under "database" or are you saying I can create a campaign smart list that constantly triggers?

Yes - I can see "Trial End Date" and have been able to make the correct smart list filed under the "Database" Section of Marketo.  How do I drive these contacts into a campaign that runs daily?