Does Marketo measure email click rates and mobile click rates?

Anonymous
Not applicable

Does Marketo measure email click rates and mobile click rates?

Hi All,

A recent article from MarketingProfs posted an article on 3Q16 Email Marketing Benchmarks and Trends. In it they separated out email click rates and mobile share click rates - does anyone know whether Marketo's analytics measures both? I am assuming they do, given that in email insights one can view interaction from "type of device", but I wanted to confirm. Here is the article: Email Marketing - 3Q16 Email Marketing Benchmarks and Trends : MarketingProfs Article

Thanks,

Anne

1 REPLY 1
Level 10 - Community Moderator

Re: Does Marketo measure email click rates and mobile click rates?

Q should be moved to Products​ as opposed to Community. ("Community" refers to the Marketo Nation website itself, and yes, this is confusing!)

Anyway: Marketo tracks any click on a tracked link, regardless of the device or user agent (mail app) used to read it.