Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

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Anonymous
Not applicable

Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

Is email client data available within Email Insights? I see OS, but not email client.

5 REPLIES 5
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Level 10 - Champion Alumni

Re: Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

Sort of.

Device and Client Counting Methods in Marketo - Marketing Rockstar Guides

I noticed recently that the detail is lower than it was 2 years ago. two methods:

-Smart List (lead view)

-Email Insights.

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Anonymous
Not applicable

Re: Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

Thank you, Josh ~ so it looks like Marketo DOESN’T track email clients (in addition to Device, OS, and Browser).

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Level 10 - Community Moderator

Re: Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

That's not entirely accurate. Marketo does track the User-Agent and it can be accessed if you download the raw Activity Logs. However, from a canned reporting  standpoint, not everything that's logged has a report.

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Re: Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

If Marketo retains the data but does not offer a simple report solution for this data... then what she said is quite accurate.

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Level 10 - Community Moderator

Re: Does Marketo collect the email client data (e.g., Outlook 2013, Gmail, etc.) for users who open our emails?

The data is both collected and stored. Like countless other items in Marketo (form posts, custom objects, and query strings are just 3 prominent examples) it's usable in specific areas of the app, but is not considered first-class data for reports.