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Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

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Anonymous
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Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo? Our sales team has mentioned that some of our leads getting pushed over to our CRM from Marketo are for people who are no longer there. When they call the contact that is pushed through they find this out, so I’m afraid that when we are getting some kind of response it is artificially bumping up the lead score.


Has anyone else had this issue?

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Re: Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

Inbound email content won't be processed at all by Marketo so unless you've mistakenly scored people up on bounces, there'd be no way for this to push them to CRM.

Like JD says, look at your logs for these leads... there shouldn't be any need to guess what is putting people over an MQL threshold. And don't be surprised if the answer is Clicks Email is being triggered -- that would be a link scanner, which will run even if the lead is away or has left the company (as long the mailbox still functions).

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Level 7 - Champion

Re: Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

It would probably be best to get an example from Sales and go through their activity log to see what was pushing them. Generally most marketo "touches" are initiated by a trigger or sc running in your instance (everyone's could be different). If you have a trigger that is too generic, it could trigger some sort of score change for an operational update (for instance if you have a list of people that bounced, and you score anytime someone is added to 'a list' and don't specify which, then that could pass through).

Like I said, every instance will be different, but I'm not aware of any basic updates that would trigger anything like that out of the box.

Re: Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

Inbound email content won't be processed at all by Marketo so unless you've mistakenly scored people up on bounces, there'd be no way for this to push them to CRM.

Like JD says, look at your logs for these leads... there shouldn't be any need to guess what is putting people over an MQL threshold. And don't be surprised if the answer is Clicks Email is being triggered -- that would be a link scanner, which will run even if the lead is away or has left the company (as long the mailbox still functions).

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Anonymous
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Re: Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

Thank you both for the quick response.  You are indeed correct and we are working on a means to filter properly. I spoke with support and here is also another link to a past conversation Email was clicked before it was delivered? It's a link scanner

Level 10 - Champion Alumni

Re: Do bounces, out of office replies or “employee no longer works here” replies count as a touch in Marketo?

Get siftrock to manage replies.