Display number of registrants on landing page

Danja_Prahl
Level 1

Display number of registrants on landing page

I'm creating a registration page in Marketo for a webinar with GoToWebinar and I'm trying to find a way to display the current number of registrants on the registration page. I feel like this is something Marketo should be able to do as we have an integration with GoToWebinar, but I haven't yet figured out a way to make it work. Does anyone have ideas or suggestions? Thanks a lot!

4 REPLIES 4
Chris_Wilcox
Level 8 - Champion

Re: Display number of registrants on landing page

Hi Danja,

We don't use GTW, however I did a quick search for the GTW adapter documentation, and from what I can tell the only native token that the adapter provides through the integration is the {{member.webinar url}} token. 

I'm not entirely sure the best method to achieve what you're looking for, however my gut tells me you could write utilize the API, make a call to the API using the webinar program ID to retrieve the number of "registered" status leads in the database. I would imagine this would have to run on the LP itself as a piece of javascript or something, but unfortunately this isn't something that can be done right out of the box as far as I'm aware!

Good luck,

Chris

SanfordWhiteman
Level 10 - Community Moderator

Re: Display number of registrants on landing page

You can't call the API directly from a Landing Page.

Even if you call the API from an intermediate gateway, triggering the call from JS, you're creating a humongous Denial of Service vulnerability.

Sant_Singh_Rath
Level 6

Re: Display number of registrants on landing page

Hi Danja, Hope you are doing well.

Yes you can absolutely track the registrations. As you have mentioned you have created marketo landing page for registration and I am sure you must be using Marketo form in it. Here are two ways to check number of registrations in it:

1. Program Level -  If if you are managing the status through smart campaign then go to program summary dashboard  and you can see the numbers and if you want to check members then go to members tab in the program.

2. Build a smart list - Create a smart list with criteria "Filled out form = Your form name" and then you can define your landing page name as well if you are using your form in multiple pages

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Hope this helps! 

SanfordWhiteman
Level 10 - Community Moderator

Re: Display number of registrants on landing page

The only way to display the registrant count on the LP is to use a webhook to maintain the count; it can be maintained in a separate service or as a field on a special lead called a Resource Lead (a lead that collects aggregate statistics for a program).

I gave an NYC MUG talk on the latter approach in 2018, please search for it.

(I personally use the former approach, as we have access to a counter service designed for this purpose.)