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Different results from Smart List VS. Static List

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Level 4

Different results from Smart List VS. Static List

Hello Marketo Expert,

I try to get result of lead was created but has no country associate with the lead. The question I have is I used the same logic and built two lists. But they provided different results.

The leads had been added on static list was through a smart campaign. Here please find the campaign's smart list and flow as below,

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Smart List was generated by filters as below,

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I only got 9 leads on my static list, however, over 20 leads from the smart list. Did I miss anything here? Please kindly share your insights, if you may know the reason behind it.

Thank you very much in advance,

Becky

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Champion Moderator

Re: Different results from Smart List VS. Static List

Is there a way for country to be removed from a lead? The leads will only be added to the static list when there is no country at the moment of lead creation -- whereas the smart list will look at all leads created in that time, then list any that don't have a country. So if someone has removed the country they will be on the smart list, but not the static list.

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Marketo Employee

Re: Different results from Smart List VS. Static List

Hard to say for sure without more context.  Was the trigger campaign activated before 1/1?  Otherwise it wouldn't have captured any leads created before activation.

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Level 4

Re: Different results from Smart List VS. Static List

Hi Steven,

Thanks for your response. I just set up two of them today around the same time, set up and activated the smart campaign and the smart list. So in theory, they won't capture leads before 1/1. And I spot checked that all leads created after 1/1. So not sure why the result numbers are different.

Best,

Becky

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Champion Moderator

Re: Different results from Smart List VS. Static List

Is there a way for country to be removed from a lead? The leads will only be added to the static list when there is no country at the moment of lead creation -- whereas the smart list will look at all leads created in that time, then list any that don't have a country. So if someone has removed the country they will be on the smart list, but not the static list.

View solution in original post

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Level 4

Re: Different results from Smart List VS. Static List

Thank you so much JD for your input.

I see your point. So it seems I should use smart list. Since leads from the static list could be added country value later got created, which means leads show up on the static list could have valid country value. I am just still not sure why the result number has a big difference between smart list and static list.

Thank you again,

Becky

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Champion Moderator

Re: Different results from Smart List VS. Static List

if you need to batch campaigns based on that (rather than trigger-based on lead created) you could just schedule a nightly batch smart campaign instead (that way it catches them all)

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Level 4

Re: Different results from Smart List VS. Static List

I got you. So instead of "Lead is created" as trigger, there is "lead was created" filter. Thank you.