If I want to add a video to an email, is there any benefit to using the video module (that simply links to the hosting site i.e. youtube) vs. using an image module (or text module with an included picture), that is hyperlinked to the hosting site?
Video in email is not supported across all email clients.
|Client||Plays Video||Shows Fallback|
|Android 4, Native Client|
|Apple Mail *|
|Outlook for Mac *|
|iOS 10+, Native Client|
|iOS 9, Native Client|
|Samsung Galaxy, Native Client|
|Yahoo! Mail Android|
|Yahoo! Mail iOS|
For the email clients that do support it, it would require some HTML5 coding knowledge to incorporate.
See this article to learn more: How to Embed HTML5 Video in Email - Email On Acid
The best way is to have a static image with a play button, and link the image to the video.
Another interesting article on embedded videos in email: How to Embed Video in Email Marketing (2019) | Campaign Monitor