Difference between clicks on email performance report and clicks on email link performance report

Highlighted
Anonymous
Not applicable

Difference between clicks on email performance report and clicks on email link performance report

Hello beautiful Marketo's members,

I have a problem with statistics in email reports for my newsletter

In my email performance report I can see 399 clicks for my last newsletter. The "clicks" on this report means as marketo says : "people who clicked at least one link in this email"

1.JPG

The problem is that in my email link performance report I don't see these 399 clicks :

2.JPG

So I don't understand, what does it mean ? What's the difference between these statistics ?

In email link performance report, Marketo indicate that "clicks" is :"number of links clicked" and "people" : "number of people who clicked the link".

Thank you for the help !

Marie-lou

1 REPLY 1
Highlighted
Level 10 - Community Moderator

Re: Difference between clicks on email performance report and clicks on email link performance report

Please read my comments on this recent thread: Unique Opens & Clicks

They will shed some light.