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Demand Spring's Integration for Marketo and Vidyard

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Demand Spring's Integration for Marketo and Vidyard

Hi Everyone,

Has anyone worked with Demand Spring in setting up Marketo and Vidyard?

I asked them the difference between their integration and the standard integration and was advised "its better". I really didn't get an answer on how but does anyone have some insight.

Cheers,

Pieter

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Anonymous
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Re: Demand Spring's Integration for Marketo and Vidyard

Hi Pieter,

Apologies for the misunderstanding on the Vidyard + Marketo integration. As Jeffrey mentioned, the current integration is definitely seamless. We wanted to make sure our clients are aware of the improvements that Vidyard or any other technology partners  are making with their integration. We are currently a beta tester in Vidyard's new integration . This new integration retains all the features of the previous integration and improves on them.

With the current integration, the Vidyard activity comes into MKTO as "Webpage Visit" where any video attributes are passed thru query parameters.

unnamed.png

With the new integration, there will be custom activity "Vidyard Video View" where the video attributes will be available in a more structured format and in a separate activity.

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Anonymous
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Re: Demand Spring's Integration for Marketo and Vidyard

I haven't personally used Demand Spring for the integration, but did just recently work on the standard integration and it was pretty seamless. Not sure how theirs could be "better", as the standard integration was super easy to set up and is working as intended. Sounds like sales tactic if anything.

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Re: Demand Spring's Integration for Marketo and Vidyard

I figured as much, We had a meeting last week and I asked them straight up and they told me nothing is different just that they make sure its set up right. Anyway another side of the business already paid for them to do it before I was notified so I'm going to spend my time somewhere else.

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Anonymous
Not applicable

Re: Demand Spring's Integration for Marketo and Vidyard

Hi Pieter,

Apologies for the misunderstanding on the Vidyard + Marketo integration. As Jeffrey mentioned, the current integration is definitely seamless. We wanted to make sure our clients are aware of the improvements that Vidyard or any other technology partners  are making with their integration. We are currently a beta tester in Vidyard's new integration . This new integration retains all the features of the previous integration and improves on them.

With the current integration, the Vidyard activity comes into MKTO as "Webpage Visit" where any video attributes are passed thru query parameters.

unnamed.png

With the new integration, there will be custom activity "Vidyard Video View" where the video attributes will be available in a more structured format and in a separate activity.

View solution in original post

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Level 10 - Community Moderator

Re: Demand Spring's Integration for Marketo and Vidyard

With the new integration, there will be custom activity "Vidyard Video View" where the video attributes will be available in a more structured format and in a separate activity.

Is this not using the REST API Custom Activities endpoint?