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Deliverability: Sending emails from a personal email - when it's a newly created email

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janerusnak
Level 2

Deliverability: Sending emails from a personal email - when it's a newly created email

Hi dear supportive community, 

I wanted to get your confirmation on sending emails in a marketo email program from a personal email (rep email) , when the rep has just started with our company and his email was just created. Do you think this can in any way impact the deliverability?

 

The goal is to send MES program to an audience of 5000 people from name.lastname@example.com  (DKIM and SPF are set up for our domain). My only concern is that the email we want to use in this program belongs to a rep who has just started and hasn't had any activity yet. Do you think this can have an impact on the deliverability of the emails?

 

Thank you!

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SanfordWhiteman
Level 10 - Community Moderator

Re: Deliverability: Sending emails from a personal email - when it's a newly created email

Don't worry about general reputation at the local-part level. (The local-part of an email address is the left-hand-side, i.e. first.last in the address first.last@example.com).

 

Reputation is ultimately based on the shortest private domain, not the local-part or even subdomains. That is, in first.last@mktg.example.com  it's example.com that needs to be clean/warmed/trustworthy.

 

Also, unless you have branded envelope sender set up in your instance, the true SMTP sender of your Marketo emails is <unique_verp_part>@<something>.mktomail.com, not first.last@example.com. (The sender that appears in the From: header and the SMTP sender can be completely different). So when your reputation is based on the SMTP domain, example.com isn't even considered, let alone its local-parts.

 

However! The above doesn't account for individual recipient allow lists/whitelists, or something specifically tweaked by a recipient's mail admin. If someone has previously added the From: address sandy@example.com to a local list, then jane@example.com won't be covered.

 

In any case, this is really the nature of the beast. Reps change and people move on. If there's a ding here and there, there's no solution unless you never send from real addresses, only marketing-controlled addresses.

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SanfordWhiteman
Level 10 - Community Moderator

Re: Deliverability: Sending emails from a personal email - when it's a newly created email

Don't worry about general reputation at the local-part level. (The local-part of an email address is the left-hand-side, i.e. first.last in the address first.last@example.com).

 

Reputation is ultimately based on the shortest private domain, not the local-part or even subdomains. That is, in first.last@mktg.example.com  it's example.com that needs to be clean/warmed/trustworthy.

 

Also, unless you have branded envelope sender set up in your instance, the true SMTP sender of your Marketo emails is <unique_verp_part>@<something>.mktomail.com, not first.last@example.com. (The sender that appears in the From: header and the SMTP sender can be completely different). So when your reputation is based on the SMTP domain, example.com isn't even considered, let alone its local-parts.

 

However! The above doesn't account for individual recipient allow lists/whitelists, or something specifically tweaked by a recipient's mail admin. If someone has previously added the From: address sandy@example.com to a local list, then jane@example.com won't be covered.

 

In any case, this is really the nature of the beast. Reps change and people move on. If there's a ding here and there, there's no solution unless you never send from real addresses, only marketing-controlled addresses.

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janerusnak
Level 2

Re: Deliverability: Sending emails from a personal email - when it's a newly created email

Thank you Sanford!

I believe we don't have a true SMTP set up, so I'll go ahead with sending email campaign from new reps. However, if I were to check if we have the true SMTP set up would I check our DNS records for this? 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Deliverability: Sending emails from a personal email - when it's a newly created email


I believe we don't have a true SMTP set up, so I'll go ahead with sending email campaign from new reps. However, if I were to check if we have the true SMTP set up would I check our DNS records for this? 

The easiest way is to send me an email (make sure it's a real email, not sample) and I can look at the envelope & headers.