Definition of statistic terms

Anonymous
Not applicable

Definition of statistic terms

Hi,

I´m  looking for a page/link  where I can have a definition of the statistic terms that Marketo is using, need it  when I look up my e-mail sendoutstat.  Anyone knows  where to find it? I want to know what engagement stans for. Anyone?RF NB.png

Many thanks, Stina

4 REPLIES 4
Alok_Ramsisaria
Level 10

Re: Definition of statistic terms

Hi Stina,

If by statistic terms you mean the terms such as Emails Sent, Delivered and so on...for email performance report, you can hover over the term and look at what it means. E.g. Sent = Leads with at least one attempted delivery.

Screenshot_2.png

Hope this helps!

Anonymous
Not applicable

Re: Definition of statistic terms

Hi,

When I hover over engagement I still recieve no additional info what engagement actually means. I just want to know what the term means?

Many thanks, Stina

Alok_Ramsisaria
Level 10

Re: Definition of statistic terms

This is the average engagement score on scale of 0 - 100 over time. Engagement score is based on program status rather than on email clicks when programs are used as content in streams. There's more detail in the following links

Understanding the Engagement Score - Marketo Docs - Product Docs

The Engagement Dashboard - Marketo Docs - Product Docs

Hope this helps!

Anonymous
Not applicable

Re: Definition of statistic terms

Hi,

Helpful,

thx a lot!

Stina