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Define 'use ALL filters'

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Define 'use ALL filters'

Hello,

When using the option 'use ALL filters' for a smart list, does this mean the logic is using 'and' or 'or' for the filters? I have not been able to find the answer in the Marketo Docs.

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Level 6 - Champion

Re: Define 'use ALL filters'

ALL = "And"

ANY = "Or"

Custom = You define

Operators do NOT apply to triggers (orange smart list filters) and those ALWAYS operate as an "OR." In other words, if you have 3 triggers, Marketo will watch for any of the 3 triggers to happen. If you have triggers combined with filters (green smart list filters), your AND/OR/Custom rules will apply as normal.

Think of the orange filters as forward facing (when someone does this thing), vs. green filters of backwards facing (someone did this thing/meets this criteria).

Hope that helps!

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Re: Define 'use ALL filters'

Hi Steven,

ALL = And.

Filter 1

AND

Filter 2

AND

Filter 3

The only exception is if you use more than one trigger in your smart list. The first trigger met by the record + filters will fire the campaign - meaning the other triggers will not be considered in the ALL logic rule.

I hope it helps

Highlighted
Level 6 - Champion

Re: Define 'use ALL filters'

ALL = "And"

ANY = "Or"

Custom = You define

Operators do NOT apply to triggers (orange smart list filters) and those ALWAYS operate as an "OR." In other words, if you have 3 triggers, Marketo will watch for any of the 3 triggers to happen. If you have triggers combined with filters (green smart list filters), your AND/OR/Custom rules will apply as normal.

Think of the orange filters as forward facing (when someone does this thing), vs. green filters of backwards facing (someone did this thing/meets this criteria).

Hope that helps!

View solution in original post