De-duplication potential solutions

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Anonymous
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De-duplication potential solutions

Hi,

I am currently looking at potential solutions to de-duplicate an extremely large amount of duplicates in a MKTO instance. After majorly reducing the amount of duplicates we would implement a process to control the database, but for now the process would have to be automated as the database it's too large to solve it manually.

Any recommendations on potential solutions or third party software that would help?

Thanks,

9 REPLIES 9
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Level 10 - Champion Alumni

Re: De-duplication potential solutions

check launchpoint.marketo.com

You should also coordinate with SalesOps/SFDC team.

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Re: De-duplication potential solutions

in addition to Grazitti, there is Marketo's own easy merge service. It's a one-off service that can deduplicate your whole DB, regardless of any API limitation , but not a long term solution.

You can also look at leadonance's deduplicator.

-Greg

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Anonymous
Not applicable

Re: De-duplication potential solutions

Hi Grégoire Michel,

Thanks for this. We are currently considering Easy Merge. In your experience, is it effective as one off solution? In the future we will implement other processes but would like to know if the way in which records are de-duplicated with Easy Merge is effective and suitable.

Thanks,

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Champion Moderator

Re: De-duplication potential solutions

We tried to use EasyMerge and it was a really sub-optimal experience. We were sold one thing and then the service was another, and it wasn't a fit for us. We ended up using up all the pro services hours and wasting our money. I don't recommend it.    

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Re: De-duplication potential solutions

Hi All

I'm looking at this too but wondered do all of these solutions dedupe MSDynamics leads?

I get the error that MSDynamics leads cannot be merged on a manual merge.

thanks

Mark

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Level 10 - Champion Alumni

Re: De-duplication potential solutions

Hi Macarena - there's a similar discussion taking place over in this thread: Avoiding Duplicates

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Re: De-duplication potential solutions

RingLead has a solution that works well; it is super customizable so you can define what values are preserved, what is overwritten, and where to (if you want) archive the old data.

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Level 10 - Champion Alumni

Re: De-duplication potential solutions

We looked at RingLead, but unfortunately, it's not able to merge the records in MS Dynamics first (and have them eventually updated in Marketo during the next sync) - which is required, if they are lead/contact records.  RL is primarily a SFDC solution.

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Re: De-duplication potential solutions

Ah, yeah, right now they only have deduplication for SFDC and Marketo.