Data quality on web forms

Anonymous
Not applicable

Data quality on web forms

How are you dealing with data quality on your web forms?

Thanks,

Rachel

2 REPLIES 2
Ronen-Was-SRpro
Level 6

Re: Data quality on web forms

        Hi Rachel,

       There are many aspects of data quality, please be more specific or contact me directly at 917-775-6516.

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Ronen Wasserman
Nav_Singh
Level 1

Re: Data quality on web forms

Lots of different tactics can be employed; you can use javascript validation for emails on the front end. You can use a smart list to process all of the invalid entries on the back end (via smart campaign). For phone numbers there's tools like informatica for addressing verification on the front end. You can also use progressive profiling to manage revealing that field to only engaged prospects to improve your accuracy rate.