Data flow - Program status of the program members - from Marketo to CRM

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Data flow - Program status of the program members - from Marketo to CRM

Would like to flow program status from Marketo to CRM for all the program members:

  • Each time the status updates, the same should reflect in CRM
  • Bi directional sync is there
  • But API call restriction and number of program member in each program is making the sync time out

Any suggestions how can it be done and how to make it scalable?

2 REPLIES 2
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Re: Data flow - Program status of the program members - from Marketo to CRM

May I add something even though I might not know the answer?

 

How are you syncing and with which CRM? If it's Salesforce, do you integrate your program to the SFDC campaign through "Salesforce Campaign Sync"? Or are you running "Change Status in SFDC Campaign" flow steps? If the latter, one status change equals one API call, so this mechanism is rather inefficient.

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Re: Data flow - Program status of the program members - from Marketo to CRM

Thank you Michael for looking into it. 

We are not using SFDC as CRM we have our own in house CRM. We are using Boomi for data flow from MArketo to CRM.

So for a program member status, we are extracting the statuses of the program members and update the same in CRM and mark the updated status as processed.

The challenge is that every time we need to extract the complete file of all the program members status from Marketo, which takes a lot of time and sometime it throws an error because of the long time.

So want to find out is there any way we can filter the program status while extracting the same from MArketo.