Is it possible to send an email and have the URL be dynamic based on the device type they use? For example, if I sent an email out, if they open on a desktop, they would get routed to a landing page. However, if they open via mobile, they will get routed to a phone call (similar to a click to call).
Love to know if anyone have done this before.
Hi Amy Bui,
I do not think this is possible as you describe and here is why:
Beyond what Greg notes, if you craft a responsive email so that a tel: link is shown on mobile (and hidden on desktop) and do the reverse for an http: link, you can, in effect, accomplish what you want.
Getting this just right across mail clients will be a chore, though. JS from a redirector page will be an easier build effort.
One thing I don't like from the JS side is that they won't know when they click if it's a call or a pageview coming up. That could be offputting. There also may -- I did some research on this at some point but can't find it right now -- be device-specific restrictions on JS redirects to tel: vs. deliberate clicks on tel:.
I like Sanford's responsive idea, though be aware that media queries work well on Apple i-devices bit only on the most recent versions of Google Android email client. This means that for a large majority of Android devices, this might be very tricky to put to work.
Thank you all! I think it's a lot more effort than it's worth. Hopefully one day Marketo can create something where it is possible. I appreciate all of your responses.
Unlikely that Mkto could ever build in something for this -- it's fragile enough in terms of client support that unless there's a truly universally supported directive (like a literal <link:mobile> tag, supported everywhere) it would be too risky.