From the Hallmark Campaign to the Red Velvet oreos, what has been your favorite Valentine's Day Marketing Campaign?
I think the new Oreo flavour will be 50/50 with customers but I think it is clever marketing idea
as a gamer (nerd), Bungie's Crimson Doubles tourney in Destiny. Got a pretty cool email from them baiting me back into playing the game with my co-conspirators.
plus, it's kind of anti-valentines... Which I applaud.
Mustang Speed Dating
Even if its part of a bigger campaign I thing that the Deadpool romantic trailer and poster are pretty good
Lattice Engines had a great one last year. If I remember correctly, the subject line of the email I received was: Score this Valentine's Day. It was a bit startling at first to see that in my company mailbox, but it got my attention!
One year at Summit, Egencia talked about a campaign they ran every Valentine's Day week that served as a Customer Appreciation Week. They offered promos every day of the week (similar to what Purple Select is doing, in a way), gave away gift cards, and used it as a way to cookie all of their customers collect customer data like birthdays. I thought these campaigns were so smart! Cate Vanasse, are you still running programs like this?
A few years back, Uber did a great Valentine's day campaign. Stuck with me all this time. #RomanceOnDemand - YouTube