Custom questions for LinkedIn Lead Gen form

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Level 10 - Champion Alumni

Custom questions for LinkedIn Lead Gen form

This is a question for the Marketo PMs (Frank Passantino​) - as part of the Fall release, we will be able to customize the LI Lead Gen form with up to three custom questions.  Will this allow us to ask questions with a boolean value - such as standard opt-in language (so a checkbox and custom text)?  We're hoping this can be another channel we leverage to grow our permission marketing database ahead of GDPR (and also make the process compliant per our data security/privacy team as they evaluate this functionality).

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Also, just to confirm, is the connection made to Marketo using Marketo's REST API?

9 REPLIES 9
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Anonymous
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Re: Custom questions for LinkedIn Lead Gen form

Dan Stevens​ the question types that LinkedIn is introducing can be Single Line Text Input (question can be 100 chars) and Multiple Choice Question (up to 5 options | question/options can be 100 chars). For a GDPR compliance option I would recommend using a Multiple Choice Question with two possible answers Yes/No and mapping that to a string field in Marketo that can only be updated via web services api. This connection is made using LinkedIn's Ad API and Marketo REST API.

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Level 10 - Champion Alumni

Re: Custom questions for LinkedIn Lead Gen form

Frank Passantino- So if we opt for the multiple choice option, are we also limited to 100 characters for the actual question?  For example, for this to comply with our privacy guidelines, we need something like this on every form that captures data into Marketo:

Avanade is committed to protecting your information security. Your information will be used in accordance with any applicable data privacy law, our internal policies and our Privacy Policy, and will be held securely.  Do we have your consent to store and process your data according to our privacy policy?

- Yes

- No

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Anonymous
Not applicable

Re: Custom questions for LinkedIn Lead Gen form

Dan Stevens​ it looks like the 100 characters limit is for both multiple choice and single line input options. There is, however, a custom privacy policy text option that you can add to your LinkedIn Lead Gen form where you can probably incorporate some of these details. A lot of companies are adding a multiple choice question confirming consent and are just incorporating the GDPR details in their privacy policy on their website that the privacy policy section of the form links out to.

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Level 5

Re: Custom questions for LinkedIn Lead Gen form

Hi Frank: How does Linkedin passed the opt-in answer back to marketo? I am not seeing the field on the field mapping between the two systems? Probaly missing some config somewhere.

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Re: Custom questions for LinkedIn Lead Gen form

I have the same question, any one know the answer? 

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Level 1

Re: Custom questions for LinkedIn Lead Gen form

I created the Idea here if you'd like to give it a vote -  

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Level 5

Re: Custom questions for LinkedIn Lead Gen form

Thanks. I voted for it

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Level 1

Re: Custom questions for LinkedIn Lead Gen form

Hi, 

Just curious if anyone was able to successfully pass LinkedIn Hidden fields and Custom Checkboxes back to Marketo? 

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Level 1

Re: Custom questions for LinkedIn Lead Gen form

Custom Checkboxes are not supported between LinkedIn and Marketo. Lead Gen Form Third-Party Integration – Troubleshooting | Marketing Solutions Help 

It puts us in a tough spot with GDPR/Email Opt Ins. Seems to work with all the other major MAPs so I'm assuming it's something on Marketo's end. It is supported on Facebook Lead Gen Ads. 

I created the Idea here if you'd like to give it a vote -