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Custom parameters for A/B test

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Jmhayes
Level 1

Custom parameters for A/B test

I'm trying to set up an A/B test using custom parameters. I'm testing two CTA buttons. 

 

The CTA buttons contain tokens (not an actual link). I set up the custom conversions to determine a winning CTA, which reference the tokens in the button (in this case the tokens point users to a custom survey link).  See screenshot below:

Custom Parameter Screenshot.png

 

When I ran the test, it looks like the custom conversion parameters were not set up correctly, as no token clicks were captured. 

 

Does anyone have suggestions for how to set up this test more effectively? Thanks in advance!

 

 

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Oz_Platero
Level 5

Re: Custom parameters for A/B test

Hello @Jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

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3 REPLIES 3
Oz_Platero
Level 5

Re: Custom parameters for A/B test

Hello @Jmhayes ,

 

Unfortunately Marketo does nots support tokens like that in the Smart list part triggers and filters.

Here is the link to the Idea in the community for that feature:  https://nation.marketo.com/t5/Ideas/Token-for-Smart-Lists/idi-p/264902 

 

thank you,

oz

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Sukesh88
Level 1

Re: Custom parameters for A/B test

that's right, tokens are not supported in Smartlist though you can use them at flow steps.

Oz_Platero
Level 5

Re: Custom parameters for A/B test

@Jmhayes 

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