Hi , I was going through Marketo API and found that there is an API call to get Custom Objects. This brought few questions in my mind. I am new to Marketo and don't have any insight into custom objects. Please help me in answering following questions: What are Custom Objects and what is their purpose? How to create Custom Objects in Marketo?
A Marketo custom object allows for the creation of a one-to-many relationship between your Marketo Leads and the custom object records. When the Marketo custom object is successfully provisioned in your account, you can:
Create/Read/Update/Delete records in the custom object via Marketo SOAP API
Use smart list trigger when new records are added to the custom object
Use the custom object data as a filter in smart lists (segmentation)
Use the custom object data in emails using [Marketo email scripting]