Creating forms with Typeform

[Anonymous]

Hey all,
We came by this company called typeform.com that does really smooth, engaging form templates and execution is gorgeous, you can check out a sample here: https://topdecktravel.typeform.com/to/YTLINV I'm just a few months in to using Marketo, but I don't think it can accomplish and look and feel like Typeform does with tailoring questions and capturing data the way it does.
Anybody use them before? Thoughts? Feedback? They don't seem to have an integration app with Marketo though, but they do have one for Salesforce which is what we use for our CRM.
 

[SanfordWhiteman]

Should be straightforward to cross-post TypeForms to Marketo via a Zapier webhook.  You don't necessarily need an integration with "Marketo" in the name.

[SanfordWhiteman]

Just set up a test cross-post from TypeForm and it worked fine.  You'd have to specify exactly what you want from an integration in order to determine the limits.  For example, form prefill won't work (this should be obvious, right?) because TypeForm will never reload lead info from your Marketo database.

[Anonymous]

Hi Sanford, what URL did you use to create the webhook for Typeform?

[SanfordWhiteman]

Good question!  Was a long time ago so I don't have the Zap anymore, but I'd assume it was http​://{{your landing page domain}}/index.php/leadCapture/save -- that is, the legacy /save endpoint.

[Anonymous]

Hello,

I was checking TypeForm, and the problem with that is that the submitted form goes to their system. So, the only option that you have is to add a Webhook and use REST API, or use Zappier. However, for both cases, you cannot select a specific Marketo form. It just creates the lead in Marketo.

You can use an open source approach where you can create the form, then add some JavaScript code to fill out a Marketo Embed form and submit it. For that, I've found:

https://www.tellform.com/

Lastform - Affordable Typeform alternative by meydjer | CodeCanyon

I hope it helps.

Luis.

[SanfordWhiteman]

However, for both cases, you cannot select a specific Marketo form. It just creates the lead in Marketo.

That's not true. You use the form endpoint, as I described in the post directly above yours (as well as 2 years ago).  The forms endpoint always posts to a formid. It's exactly the same as an end-user form post.