Does anyone know of a way to create a "quiz" in Marketo and track answers without using integrations? We'd like to set up something similar to what Costco does with its Mortgage Program (Mortgage Program – multistep). It'd be fun and visual but allow us to get data on those "filling" it out. At the end, we'd have a short lead form for people to share their name, number and email so that we could contact them with next steps.
We're not quite sure how to facilitate the tracking for each specific selection without creating a different form for each path, which would be a lot of work. Any thoughts/suggestions? Thanks in advance!
Can you add custom widgets to a Marketo form, like a smiley range slider? Sure, Marketo forms can be easily marked up with 3rd-party input enhancements.
Can you build a multi-step form that results in a single Filled Out Form activity in Marketo? Yep.
The question's going to be the ROI on your developer's time vs. using a dedicated quiz builder app.
If you search my posts and demo links on the Community, that'd probably be the largest corpus of Forms 2.0 enhancements that I know of.
But I'm not really applying more than my general JS + CSS skills for these use cases, plus the Forms 2.0 API methods. So a dev who knows such stuff (but really does -- JS is critical here, not just layout) should be able to help.