Could RTP integration with Google Analytics be causing NULL campaign/source/medium values?

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Could RTP integration with Google Analytics be causing NULL campaign/source/medium values?

We've noticed in Google Analytics that a majority of website visitors came from default channel (Other). Drilling into the issue, it appears a google event is firing that captures utm_campaign, utm_source, and utm_medium as "null".  Google responded saying we are sending 'null' as value from the datalayer variable.  The IT department believes Marketo RTP is triggering these values. I was skeptical at first, but when reviewing Account Settings in RTP, I noticed that the Campaign Event setting is set to "ON".

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Is it possible that Marketo RTP is firing an event call "campaign" that injects the null value in the campaign tag parameters?  Has anyone else experienced this before?

3 REPLIES 3
Champion Moderator

Re: Could RTP integration with Google Analytics be causing NULL campaign/source/medium values?

I have these same boxes 'on' for my instance and I'm not getting many "other" channels in GA

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Anonymous
Not applicable

Re: Could RTP integration with Google Analytics be causing NULL campaign/source/medium values?

Basically there's no relation between RTP campaigns and UTM params. In addition, the events that RTP sends to GA are marked as non-interaction - therefore they shouldn't have any affect on other data objects in GA (unless it has been configured differently).

In your case, I understand you use Tag Manager and it sounds like there might be some conflict with one of your data layers.

Can you provide your website URL? I can take a look.. (but it's usually not something that can be checked from the website, only in GTM)

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Re: Could RTP integration with Google Analytics be causing NULL campaign/source/medium values?

Update: IT ruled RTP out as a possible culprit and I received some clarity around the Campaign event toggle in RTP from Support if anyone has the same question..

"The option for Campaign turns campaign data on/off for Google Analytics. It is not directly related to utm values, as it responsible for the sync of campaign data."