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Correct Marketo email in Google Analytics channel grouping

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Correct Marketo email in Google Analytics channel grouping

How can I correct how Google Analytics categorizes Marketo emails in "Acquisition Channels"? Currently, mkt_tok is categorized as "Referral" channel, not "Email." See screenshot here, 2018-09-25_1407

CC Sanford Whiteman

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Re: Correct Marketo email in Google Analytics channel grouping

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

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Re: Correct Marketo email in Google Analytics channel grouping

Hi Kim,

it it seems to me that this is more a problem about how GA is being setup than a Marketo issue.

Greg

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Re: Correct Marketo email in Google Analytics channel grouping

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

View solution in original post