What are the data points that the Marketo Cookie is responsible for versus the Marketo Munckin.
What sort of information are you looking for, Melissa? The cookie is just a unique identifier to a corresponding record in Marketo. Munchkin uses this to send tracking data to the associated record in Marketo.
Here's a product doc that might here. It's discussing known versus unknown leads and how they are cookied and identified.
I would think of Munchkin as the code that deposits the cookie. They are essentially the same thing for most purposes.
Josh, is it possible to query the leads that are cookied? For instance, many of our leads never entered through a Marketo form, and presumably some of them have clicked on emails links and are therefore cookied. I'd like to figure out who the cookied vs non-cookied leads are for a direct mail purl campaign.
Every browser user that hits a website running Munchkin is "cookied," so I wouldn't use that phrasing.
Your question may be whether the activities tracked by the current cookie are:
If you want to know how many Named leads have been tracked as they visited your site and/or clicked a link in a web page, just run a Smart List looking for those activities and ensure that Anonymous leads are excluded (on the Setup tab).
Thanks Josh. What I am really trying to get to the root of is how can I be sure that the "Inferred" data values that populate by the Munchkin populate every time? It's imperative as our routing rules depend on those data points.
I wouldn't say the Inferred values are "populated" by Munchkin exactly. That is, Munchkin doesn't do the GEO-IP lookup itself.
Anyway, you can't be 100% sure that these values will be present. It's the nature of the beast with this type of "shallow effort" geolocation Better to give no answer than an answer that has a high probability of being wrong.
To increase accuracy/presence of location info, you might think about asking the user to allow their browser's built-in geolocation to be used as in the demo I posted here: How is 'Inferred Country' field set? While you probably won't get a lot of users accepting the prompt (unless you're doing food delivery or other hyperlocal stuff) for every lead that does accept you'll get great accuracy.