Contacts in SFDC but have value “Sales Qualified Lead (SQL)” in Marketo

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Level 2

Contacts in SFDC but have value “Sales Qualified Lead (SQL)” in Marketo

Hello,

We have a few leads which are identified as contacts in SFDC but have a value “Sales Qualified Lead (SQL)” under Lead Status field in Marketo.

Can any one help me understand in what scenarios does this happen.

Thanks!

Abhilash

3 REPLIES 3
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Anonymous
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Re: Contacts in SFDC but have value “Sales Qualified Lead (SQL)” in Marketo

It sounds as if you may not have a mechanism to update the Marketo record status when a person is converted to a contact. Or, if you do have that mechanism, you have a few people falling through the cracks.

You can:

Setup a program to manage the Marketo record status based on the SFDC object change (can be accomplished in a variety of ways).

Or if you already have said program, you could set up a batch alert for yourself that would send you a notification when you have these types of records.

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Level 2

Re: Contacts in SFDC but have value “Sales Qualified Lead (SQL)” in Marketo

Thanks Jimmy Spencer

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Re: Contacts in SFDC but have value “Sales Qualified Lead (SQL)” in Marketo

Hi Abhilah,

You should check how the field mapping is done. Do you have a "status" field in contacts ? Is the Marketo "lead status" field correctly mapped with the both the status field on the leads and contacts in SFDC ? What rules do you have in place in Marketo to manage this field on conversion ?

The whole relates to the design and implementation of you lead management process.

-Greg