Has anyone done a research to compare sitecore's marketing automation function with marketo?
I recently had a demo with Sitecore and it seems their email functions are pretty comprehensive. However, I've never used sitecore for emailing yet.
Any experience or insights you have?
Hi Suzy Lee ,
It really depends upon what are you looking to accomplish. Are you looking to use a solution primarily as an Email service provider, or are you also looking to utilize advance Marketing automation functionalities like Lead nurturing and scoring? Depending upon your requirement, each option would have its own Pro's and Con's. Below is an article detailing the comparison, reviews, Feature rating, pro's and con's - Marketo Vs Sitecore
Hope this helps.
That TrustRadius review is pretty dated. Sitecore has come a long way over the past couple of years to bolster up its marketing automation capabilities (it offers much more than just email capabilities). Here’s an example of how one would create a campaign in Sitecore (Create a marketing automation campaign ) - you’ll notice that Sitecore uses a campaign canvas for the overall flow - similar to Eloqua. There are many other documents to peruse on Sitecore’s online documentation site I provided a link for.
We use both Sitecore (website CMS and personalization) and Marketo. Along with MS D365, we have a tightly integrated environment, leveraging the strongest capabilities of each.
I agree. Each one would most certainly have its own strong and weak points. And thats a great used case you have where you are leveraging the strongest capabilities of each. But I think when it comes to choosing, it really boils down to the sort of requirements that they have. In a situation where 1 has to be chosen, which one would you recommend?
For design and execution, Marketo. For reporting and analytics, Sitecore. Here are some of Sitecore's email dashboards:
Overall dashboard for all emails: