Click through rates

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Re: Click through rates

Hey Rachel, here's some info from Marketo docs. Disable Tracking for an Email Link - Marketo Docs - Product Docs  I would look at the template level, and the email level.

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Anonymous
Not applicable

Re: Click through rates

Hi Dory,

Sorry to get so granular, but I used the same template with a different URL in the CTA and it was able to track clickthrough rates (and I didn't do anything different) Any other clues where I can look as to why this happened?

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Re: Click through rates

My guess is that your link was inside a {{my.token}} or {{lead.token}}.

It's one of those annoying things that I swear never used to be this way.. (but I've seen plenty of people mention it before)...

but in any case, there are some methods that will generate a tracking link and some that won't.

http://www.google.com = {{my.link}} = will not track.

www.google.com = http://{{my.link}} = will track.

your milage may vary, for some reason..

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Re: Click through rates

Hi Rachel,

This would not be perfect or super accurate especially on a per email basis. If you were driving the leads to your own site that has the Marketo tracking code installed you could run a Visited Web Page smart campaign.

Create a smart campaign.

In the smart list section use "Opened Email" and "Visited Web Page" as a filter and you could also add a constraint of "Date of Activity" no narrow it down to after the emails were sent.

In the flow step you could then just add anyone that qualifies to a static list. 

It might not tell you the CTA stats but at least you'll know how many people visited the web page and opened the email.

Also, do you have access to Google Analytics.  You could look at the traffic for the page and check the Referral Traffic statistics.  By comparing them to the days before you might be able to get an accurate enough number of CTA clicks (As long as there wasn't complimentary campaigns driving visits from Socials media sites etc.)

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Anonymous
Not applicable

Re: Click through rates

Thanks Gerard Donnelly​ if this link wasn't directing to my website, would there be another way to solve this? If it helps, it was directing to a survey site.

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Re: Click through rates

Hey Rachel, that's not going to be possible to track because you don't have your munchkin on that survey site. Marketo can only track page visits to Munckin-containing pages.

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Re: Click through rates

Hi Rachel Siegman

Does the survey identify personal details? If so you could cross reference with the opens email static list.  If not, I'm not sure there is another way I'm afraid.