Click through rates

Highlighted
Anonymous
Not applicable

Click through rates

I ran a few campaigns with the same CTA link and am not seeing any clicks on the link. As this is highly unlikely given the quanitity of the populations, is there anyway I can retroactively tell clickthrough rates? I tried creating a smartlist but I think for some reason the link wasn't being tracked (I noticed that the URL looked normal and didn't have the same tag that it usually does in campaigns)

Thanks

Tags (1)
16 REPLIES 16
Highlighted

Re: Click through rates

You can run an email link performance report and that will show which links specifically were clicked.

More info: Product Docs

Highlighted
Level 6 - Champion

Re: Click through rates

Hi Devraj Grewal

Have you ever ran into a situation where you email link performance report shows more clicks than the email click through rate? We get this quite often. Does email link performance track clicks in sample emails? I know I learned the reason why @ some point of time, but can't remember. Screen Shot 2017-05-03 at 9.23.09 AM.png

Screen Shot 2017-05-03 at 9.23.36 AM.png

Screen Shot 2017-05-03 at 9.23.41 AM.png

Highlighted

Re: Click through rates

Amanda,

The email link performance report is going to show all clicks (left column) along with the number of leads (right column), this means that links were clicked multiple times by the same lead as well as leads clicking on more than one separate link. The email performance report's click-thru rate is going to show, of all leads delivered the email, how many clicked.

Highlighted
Level 6 - Champion

Re: Click through rates

Right, Right. Thanks!

Highlighted

Re: Click through rates

>but I think for some reason the link wasn't being tracked (I noticed that the URL looked normal and didn't have the same tag that it usually does in campaigns)

Sadly, it wasn't being tracked.

Highlighted
Anonymous
Not applicable

Re: Click through rates

Is there any way to retroactively recover this data?

Highlighted
Anonymous
Not applicable

Re: Click through rates

Also, how do I ensure this doesn't happen again?

Highlighted

Re: Click through rates

Hey Rachel, you will want to ensure that your links do not have a mktNoTrack class associated with them to ensure that this doesn't happen going forward.

Highlighted
Anonymous
Not applicable

Re: Click through rates

Hi Dory Viscogliosi

How do I ensure that? Is that something on the end of the website or when I am embedding the link within my CTA?

Thanks,